NOTE: This is an excerpt from my brand new book, The 1% Rule.

You won’t find your soulmate on Tinder.
You won’t create a 6-figure funnel after reading Expert Secrets.
You won’t be spiritually on fire after three meditation sessions.
You won’t have a six pack after hiking your local mountain once.

Hate to break it to you —but this is, uh, real life.

I can’t tell you how many times someone has told me about their latest venture and how it’s guaranteed to bring in $20,000 a month in passive income.

A few weeks later, I’ll go to the site they created and it no longer exists.

Their expectations were a level 10 —yet they didn’t have the courage to go through the ugly, intense, and sometimes excruciating process of creation.

Sure, there are unicorns in life, but I’m not putting my life on the line for a mystical creature — even a cute one.

We’re living in a world where we want the result without the process. The process is where the magic happens, where you stretch yourself, get uncomfortable, and—you know—experience life.

We’re led to believe it will all be easy, but we’re responsible for believing it.

I’m all about dreaming big, creating powerful visions, unlocking the possibility—and then putting in the work.

The work isn’t sexy, easy, or fun.

These words are being written on a Saturday at 4:06 a.m. when it would be much easier to sleep.

This is not easy right now—it’s not supposed to be. My eyes are bleeding and I’d love to go to bed.

And what I keep noticing time and time again is people who want something but aren’t willing to commit to the process.

(Hell, I’ve been there countless times.)

If you want to find a relationship that sets you on fire—put in the work.

If you want to create a thriving, profitable business—put in the work.

If you want to feel deeply connected to yourself—put in the work.

There’s no other way to slice it.

Sure, you can speed up the process with deep levels of immersion, focus, and intensity, but there’s still a process.

The farmer doesn’t plant the seeds and wake up the next day yelling in frustration because the tree hasn’t bloomed.

No, they understand the process, that with the right amount of sunshine, time, patience, and water, the tree will grow.

But you’ve got to want it and you’ve got to fall in love with the process more than the outcome.

That’s why you read this book. Now it’s time for you to become these principles and be the beacon your social circle is looking for.

Where can you fall in love with your process more?

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