A stranger on Reddit changed my life.

No, really —in a world of cheap platitudes and half-hearted motivational influencers posting selfies:

A total stranger punched me in the gut and reminded me of the cost of not going for it.

He shoved me into the ground, threw ice water in my face in the middle of the night and reminded me:

This is not a videogame.
This is not a dress rehearsal.
This is not happening over again.

As the movie Fight Club says:

“This is your life and it’s ending one minute at a time.”

So, why did this text impact me as much as Seneca, Emerson —and countless others?

Because it was raw.
Because it was real.
Because it was painful.
Because it was intense.
Because it was honest.
Because it was authentic.

And here’s what John from Reddit had to say about not chasing his dreams:

tommy baker the cost of not going for it

Ouch, that burns.

We’ve all felt what John feels, on many levels —what we didn’t say, the decision we didn’t choose…how we had a window of opportunity and let the ego talk us out of it.

It burns like shitty tequila —the haunting feeling of what could have been.

And guess what?

This created clarity.
This created urgency.
This created momentum.

While I rarely listen to Joe Rogan, he made a similar point on an episode with writer Annie Jacobson, noting:

“You have to take a path that’s dangerous and most people want to take the safe path, which leaves you stuck in quiet desperation almost every time…it’s hell. It’s hell.

Most people don’t understand what it’s like to really go for something and to know that the consequences of not doing that are horrific.”

And because humans are incredibly lazy —urgency is one of the most underrated factors to creating results.

(Unfortunately most people have the urgency with their goals as booking a routine colonoscopy.)

Let me remind you:

Soon enough —you’ll be 82 years old wondering where the time went too.

And the cost of not going for it is a bitter pill.

The clock is kicking, and we are dying every single day as Seneca said —so why not drive life into the ground as Thoreau stated, escape the confines of normal like McCandless and take a shot in the dark towards our deepest and most authentic desire?

Let me ask you directly, point-blank, without none of your defenses:

Why not you?
Why not now?
Why not today?

Remember, the safe path will leave you empty no matter how trophy case awards, accolades and cute titles you accumulate.

As Joseph Campbell once said:

We must let go of the life we have planned, so as to accept the one that is waiting for us.

We can all thank John for his radical honesty.

The cost of not going for it will eat you alive.

This was not a conventional post —will you heed the call?

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