NOTE: This is an excerpt from the introduction my brand new book, The 1% Rule.

Our current system isn’t working.

Specifically, our system for setting goals and staying motivated enough to not only see them to completion, but consistently break through new levels of achievement and fulfillment.

Over the course of the last half decade, I’ve immersed myself in answering a few basic questions and have gone down the rabbit hole to explore these answers.

These questions are simple, yet incredibly complex at the same time.

They include:

  • Why do some people achieve massive success in everything they do, while others can’t get out of their own way?
  • What separates those who get excited and inspired for a season, a quarter, a month or a week, and those who are consistently on fire?
  • What are the core principles, mindsets, habits, and rituals of those who execute ruthlessly, and those who sit on the sidelines pondering?

This led me on a personal quest of self-discovery and growth as I traveled the world to learn from the best.

It led me to invest hundreds of thousands of dollars in seminars, programs, courses, and mentors.

It led me to launching my own content platform, podcast, and coaching and consulting business, and to writing my first book and leading my own intensive experiences.

Nothing was off limits.

Instead of pursuing the answers to these questions in one context, I attacked them from all angles. Sometimes, it’d be in the realm of physical health and pushing my body to its limits. Another time it would be a deep spiritual retreat or a transformational experience. Many would be in the context of entrepreneurship and the principles of wealth production.

My thirst for this knowledge was unquenchable.

During this time, I started to uncover the answers to the questions I’d asked for so long. I also started to connect the dots between seemingly unrelated contexts. It all finally started to make sense.

Most importantly, I started to experience this shift in my own life, letting go of the old patterns of thinking and doing I’d created in order to step into new realities and experiences.

This led me to a powerful realization:

Nothing separates you and me from those whom we admire and look up to at the top of the mountain—we’re one and the same.

The only difference is the way they define and perceive success, their level of clarity around goal setting, and their associated behaviors and habits.

I also realized there were crucial yet common myths we had to let go of in order to step into a place of powerful execution. Once we were able to adopt these new patterns, we too would become unstoppable.

These insights and realizations, discovered through a decade-long journey of both research and experiential training, led to the creation of the book you’re reading now.

My first book, UnResolution, was about dropping the mindset of waiting to achieve our goals, specifically the New Year’s myth. This new book is about a lifelong mindset that allows for incredible achievement and a deep-rooted fulfillment pertaining to the basic human desire of wanting to be better today than yesterday.

The 1% Rule was born from watching so many great people with amazing intentions never move the needle long enough to produce results.

Ultimately, they would give up on their dreams, go back to their corporate offices, retreat on their health goals, disengage in their relationships, and cease all momentum.

Their dreams would become a distant memory as time passed. They’d stay stuck for years on end, feeling worse as each birthday passed until they ultimately gave up and decided they were destined to stay the same.

If this sounds familiar, don’t fret. No matter how out of touch you feel, there’s now a better way for you. The principles in this book are proven and tested on thousands of people from all life experiences and with varying desires, but with one core theme:

They want to close the gap between where they are today and where they envision they’re able to go.

If you want to do the same, this is your manifesto.

If you’re here, I’ll assume this is not your first rodeo reading books like this—and I’m humbled. My mission is to give you a new perspective, release the immense pressure you’ve put on yourself, and give you a system you can use for the next year or decade, or for the rest of your life.

Your time is now because there is no such thing as “perfect timing.” If you’re reading this, it’s for a reason—and we have no time to waste.

The 1% Rule is now available as an Audible exclusive, on Amazon, Barnes & Noble and iBooks.

2 responses to “The 1% Rule, Or How To Make Your Goals Easy”

  1. […] your ambition.Trust your North Star.Trust your curiosity.Trust your intuition.Trust your daily work.Trust your craft […]

Leave a Reply

Your email address will not be published. Required fields are marked *