You don’t need to scale your business.
You don’t need to hire a full-time staff.
You don’t need to plan for your big “exit.”
You don’t need to attract outside investors.
You don’t need to study Silicon Valley IPOs.

And you sure as hell don’t need to grind yourself to the bone as you attempt to become the next billion dollar start-up —while burning every part of your life to the ground.

Now, if all these light you up —then more power to you.

But here’s the deal:

For a lot of people —their dream life does not involve some massive or complex operation:

It involves doing work they love.
It involves having time freedom.
It involves serving dream clients.

And creating something that allows them to build a business around a life —not the other way around.

(You can do this and be paid handsomely while still living a life on your terms.)

Why does this matter?

Because the pursuit of “more” can be intoxicating —but what if you wake up years down the road in a place you didn’t want to be?

During the last year, I’ve realized:

I don’t need the pressure of scaling.
I don’t want to manage a huge staff.
I don’t need to serve one billion people.
I don’t want to travel 24/7 for business.
I don’t want a complicated organization.
I don’t want to have slammed calendars.

In fact —I’m now in the relentless pursuit of less.

(Thanks to mentors like Steven Kotler, Greg McKeowen, Jay Papasan, etc.)

Does this mean I’ve tempered my dreams and ambitions?

Actually no —quite the opposite —because by pursuing “less”:

You have more energy for priorities.
You have more energy for what’s aligned.
You have more energy for the needle movers.

So if you’re out there feeling the “pressure” to remove yourself from your business and believing the myth of scale —ask yourself:

Is that what you really desire —or has someone injected that into you?

Every Facebook ad and pseudo-business-coach in the marketplace preaches the myth of scale.

And I believe they’re doing more harm than good and injecting their own values onto others.

(Oddly enough, most of them aren’t scaling anyway which I find comical —unless you count buying fake followers.)

The reality is:

You can live a rich, meaningful life without becoming the next face on the cover of Entrepreneur magazine.

I’m all about dreaming big —so as long as its in alignment.

Last year, I brought up all of my goals on a sheet of paper and asked a simple question:

Who I am I trying to impress?

(Shoutout to the brilliant Austin Kleon who prompted this question.)

And if I was trying to impress anyone except myself —I deleted them.


Because there is nothing worse than chasing something you don’t want simply because others say you should want it.

What do you think about the myth of scale?

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