“Every time you hit a goal, you need to push the goal post back and dive right back in, or else you’ll get complacent.”

Uh, punch me in the face.

(No, really.)

And if this is how you operate, you’re likely running from something:

Running from a void, a pain, something deep within that doesn’t allow you to take a moment, breathe and pause.

(Often, people’s identity is so closely tied to their achievement that they feel empty or lost without chasing the next thing.)


You are not a robot, a machine, a complex system of wires and metal —you are a human being who is part of nature.

(Nature has laws, seasons, ebbs and flows of birth, death and re-generation.)

Which means if you’re moving the goal post back every single time, you’ll have a sense that you and “it” are never enough.

Now, can this model work for people?

Of course, it can move mountains, launch thriving businesses and build empires…

But there’s a law of diminishing returns.

Much like being deprived of food for 18 hours and biting into the mouth-watering bone-in ribeye, this mindset works…

Until it doesn’t.

Until you recognize more is not more, and end up in a place of intense burnout, fatigue or complete apathy.

And, worst of all, if you adopt this model at the expense of your own fulfillment, you’re done.


Because nothing stings as bad as achieving your wildest goals and dreams —and still feeling empty.

So, once in a while, turn off the entrepreneurial porn and remember:

There are no amount of toys, cars, or zeroes on a check that are going to create lasting fulfillment.

(Trust me, I love pursuing wealth and the lifestyle that lights me up, but only when it’s being internally matched.)

As I’ve said on the podcast several times:

Fulfillment attracts achievement —not the other way around.

So yes:

Hunt your goals down, be ruthless, intense and disciplined —but don’t move the goal post back.

When you get to the goal post —pitch a tent, call your friends and celebrate like it’s ’99.

Own it, breathe into it and celebrate your courage, commitment and resolve.

Because when you create from this place, everything changes.

Otherwise, you’re always in lack.

What do you think?

One response to “Don’t Move The Goalpost Back On Goals”

  1. […] Because success is defined by external rewards, naturally, you’re always in lack. Move the goalpost […]

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