I still remember the moment —I’d gone on a weeklong intensive training on a whim, and my world had been ripped apart in the best of ways.
And then they offered me the yearlong program —I was all in.
Except for one problem: the ticket price was a cool $25,000.
I had zero frame of reference for this, and I had $900 in my checking account —and still hadn’t paid rent.
(You might as well have told me it was a billion dollars.)
And yet, I was being called to do it.
The decision didn’t make any sense, I committed and doubled down.
It was one of the most powerful moments of my life and it had little to do with the program.
It had to do with the fact that I was telling myself I was worth that kind of cash.
Since then, I’ve invested over $150,000 in programs, coaches, seminars, live events and more.
The truth is I would not be who I am today without investing in myself.
Here are 17 reasons you’re afraid to invest in yourself, and why it’s keeping you stuck.
1. You don’t believe you’re worth it.
Plain and simple: before that moment, I didn’t believe I was worth it. Putting that amount of money down was liberating: I chose myself, and I backed up my belief with cash.
2. You don’t trust yourself.
Once we trust someone else to assist us in our goals —we must be able to trust ourselves. Trust ourselves to follow through, get uncomfortable and grow.
3. You’re not truly ready.
Until you invest in yourself, you’re not truly ready. I’m not saying it has to be $25K, but if you aren’t willing to invest anything —it’s not important enough for you.
4. You’re waiting to “have the money.”
This is the most common excuse I hear, and I’ve used it too. And yet not having the money is exactly why you should invest in yourself. What you’ve been doing is clearly not working.
5. You love dreaming, but not doing.
In a hyped up, motivational YouTube world —information is cheap and free. We love consuming free information and dreaming about possibility, but not what comes after: the work.
6. You don’t want to be on the hook.
Once you invest in yourself, your dreams are on the line. You’re on the hook. There is nowhere to run. Nowhere to hide, and your excuses are no longer valid.
7. You not willing to be resourceful.
If it’s important enough, we find the money. We make it work somehow. But most people would rather spend the money on a Cancun vacation. As awesome as those are, they won’t transform your life.
8. You want to stay the same.
Sounds crazy, right? Wrong. Most people want to stay the same. They fear stepping into their power. Marianne Williamson said it best:
Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our Light, not our Darkness, that most frightens us.
9. Your dreams haven’t become non-negotiable.
I was talking to JJ Virgin and she told me about the time she invested in a $100,000 mastermind. She didn’t even know what it was, and had no means to do it: and yet, she ran to the back of the room, signed up and it changed her life forever.
Why? Her dreams were non-negotiable. They were binary. There was no chance they wouldn’t happen.
10. You’re letting fear win.
You’re afraid of putting money down and not taking action. You’re afraid of being held accountable to your vision. You’re afraid of achieving success and changing your life. These fears are always out there.
11. You’re waiting for the “right” time.
Often, I’ll have discussions with people out one of my programs, and they’ll say the timing isn’t right. The truth is the timing will never be right, you make it right. Life won’t get less busy.
12. You’re not ready to be challenged.
The best coaching is a heavy mix of support and challenge. I push my clients and I tell them the truth: I point out where they’re playing small and listening to the small voices in their head. And I expect the same when I invest in myself.
13. You want to roll solo.
Good luck with this one. Can you do it? Maybe. But it may take 8 years, instead of 2. I don’t know about you, but I opportunity cost can be lethal.
14. You’re not being honest with yourself.
We’re masters at not looking in the mirror. Often, I’ll speak to potential clients and they’ll sugarcoat their problems. Without getting radically honest, you won’t feel compelled to change and will continue to slide into mediocrity.
15. You’re entitled and want it free.
This is a charged word, but people feel they deserve free coaching from others. A few months back, I received a message from someone who wanted two hours of my time. I quoted them $700, and they came back with a rude message —because they “knew” me, they wanted it free.
16. You want to keep playing small.
Investing in yourself is a bold declaration of trust, faith and belief in who you are and what you’re creating. But it’s also a shift from playing small to playing much bigger —and not everyone is ready to play big.
17. You have a bad relationship with money.
We all have stories and beliefs around money —but people who avoid investing in themselves have a scarcity mindset. They don’t understand money is energy, and energy is what makes this planet go round.
They don’t get that the same energy they invested is the energy that will come back to them 5 times over.
Don’t Be Afraid To Invest In Yourself
When I came home from the seminar, I was a changed person.
Six weeks after investing the $25,000 I didn’t have —we launched a new program in my fitness business.
We made $50,000 in one day.
If you had told me this would happen before, I’d call you insane, crazy and delusional.
And there is the beautiful lesson: investing in yourself is the fastest path to transformation and creating a radically different life.
Which one of these resonated with you?