Clients who ask for discounts.
Clients who complain and gossip.
Clients who ask for “guarantees.”

Often I work with entrepreneurs who have lost the zest and passion for their business —and it always goes back to the same issue:

They’re working with low level clients.
They’re working with bargain hunters.
They’re working with entitled customers.

And it’s not that there’s anything “wrong” with the people —it’s simply not a good fit.

For example:

If you’re selling a Rolls Royce and attracting Honda customers who want the latest kickback and showing you rates from other dealerships and freaking out over the price:

It’s never going to work.


Because at a core level —these groups of people are completely different.

So, what’s a better way?

Identify your “dream” clients and do everything you can to get in front of them:

Dream clients show up.
Dream clients pay in full.
Dream clients don’t bicker.
Dream clients do the work.
Dream clients value expertise.
Dream clients are ambassadors.

And ultimately —dream clients make your work feel like the complete opposite where you pinch yourself that you “get” to do this.

So let me ask you:

Are you working with dream clients?

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