You’ll be forgotten, irrelevant and left on the side of the road if you don’t post 11 times this week, do six IG lives, crush Clubhouse “stages” —and twerk on TikTok.
Because that’s the fear, right?
If you don’t, you’ll be forgotten.
If you don’t, you’ll be irrelevant.
If you don’t, you’ll be left behind.
And I get it —coming from someone who’s done the above for about a decade.
But here’s the deal:
Sometimes the direct path to relevance is:
One of the hardest things about my recent Hospital stay was grappling with this —and:
Being comfortable off the grid.
Being comfortable disconnected.
Being comfortable not posting 24/7.
And guess what I learned:
To not always be “on” in a world where everyone has a personal brand and is pumping out content all day is a form of resistance.
And that resistance leads to deep breakthrough.
Because many ‘influencers’ and ‘thought leaders’ and ‘brands’ that you look up to:
They can’t experience life without documenting every move online and sharing every moment…to the point of an unhealthy obsession.
Let me be the one to tell you:
You’ll still be relevant, and in fact —you may be more relevant than ever.
Allow yourself to exhale, breathe, unplug, be unavailable, not answer every email, text, Tweet, crush every platform, launch podcasts, shout into the collective echo chamber, regurgitate ideas, and waste your most creative energy on shallow media that no one will care about tomorrow.
In other words, give yourself permission to not document every move.