There’s a dark side of hustling.
There’s a dark side of achievement.
There’s a dark side of moving the goalpost.

Oh no, I just offended every nootropic bro podcaster.

But here’s the deal:

Ambition, left unchecked, can end up doing more harm than good.

(Hello, Elizabeth Holmes, that berserk dude from WeWork —and a litany of unethical people.)

We’ve seen this countless times, including:

Using hustle to prove oneself.
Using hustle to show off on social.
Using hustle to avoid the inner work.

The end result?

You set big goals, blitz yourself into oblivion in pursuit of them, and believe in the Hustler’s ethos:

When I get ‘there’, when I receive the award, the trophy, the ‘partner’ title at the Law Firm at 53 years old:

Then I will feel peace.
Then I will feel complete.
Then I will feel abundant.

And when it doesn’t happen, you feel hollow, empty, and lost AF.

But then you pick yourself up from the bootstraps and set an even bigger target —and move the goalpost back.

Until one day, you realize you’re chasing a goal you don’t even want to impress random strangers on social media…you don’t even like.

And because it’s become your identity:

You. Can’t. Shut. It. Off.

Because you don’t know who you are when you’re not in the grind.

(Uh, no thanks.)

So, what’s a better way?

Have goals, chase a horizon that lights you on fire —but for the right reasons:

Because it creates purpose.
Because it creates meaning.
Because it creates aliveness.

(All of these are explored in my brand new book, Hustlers and Seekers, available for pre-order.)

Instead of being beholden to some mile marker of success to feel good about yourself —then choose to detach, to let go, to unplug.

In this place:

You chase a vision for the right reasons —but detach so intensely that people ask you about it and say:

“Uh, what vision?”

And because you love the process, you don’t “need” accomplishments to feel complete.

Which ends up attracting them faster, and with way less friction and tonssssss more fun.

Don’t let the dark side of Hustling consume your life.

Sometimes, more is not more.