Despite what the curated TEDx talks, YouTube videos and motivational seminars tell you —luck plays a huge role in success.

While most people in my space won’t tell you this:

Luck is undeniable.
Luck is part of the process.
Luck is an essential ingredient.

However, there’s a problem:

You and I can’t control luck —right?

Wrong —because you can influence, nudge and compel the conditions to bring luck to life.

In other words, luck is co-created.

While I’d rather use the word synchronicity, being at the right place at the right time and divine timing —let’s dive into how to create luck:


Part of creating luck is overpreparing on what you can control —and leaving zero doubt. When this happens, you’re more likely to have a “chance” opportunity.

Compel conditions.

Luck is simply a set of conditions that point in the same direction at the same time. Make a list of the conditions under your control and focus ruthlessly on them. Let go of what you can’t.

Take audacious action.

No one was ever discovered or given a massive opportunity sulking in the corner playing victim. Be audacious. Seek rejection. Put yourself out there.

Trust the space.

Once you’ve controlled what you can —trust the space. Be willing to detach from the outcome. Let go of how you think your goal will come to life.

Listen to your gut.

We never know what a random meeting, social encounter or Zoom invite is going to lead to. Trust your intuition and say yes to what “feels” right even if it doesn’t make sense.

When luck arrives, obliterate it.

When the intersection of overpreparing, action and audacity arrives —set it on fire. This is your moment. Sometimes, people will miss their shot because they were distracted.

Here’s the deal:

A huge part of success comes from showing up, doing the work —and staying committed through peaks and valleys.


Another part of success comes from the invisible, from what you and I can’t see —from the chance encounters.

Trying to control luck directly is a waste of time.

But influencing the conditions of luck —that’s non-negotiable.

Was Pearl Jam talented or lucky?

Both —they put in the work for years while the conditions of Seattle’s burgeoning grunge scene were primed for the mainstream.

Was Steve Martin committed or lucky?

Both —Martin famously worked his craft for ten years in complete obscurity yet was noticed by higher-ups on the tonight show.

Was Sara Blakely skilled or lucky?

Both —Blakely put in reps for years going door to door yet entered the women’s undergarments market at the right time.

Success requires grit, commitment, a focus on the process —and a whole lot of luck.

When you strip away the flashy headlines and noise, you’ll notice your favorite success stories create their luck.

And when the time was right:

They stepped into it like they were waiting for it their entire lives.

Because guess what?

They were.

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