“Tommy, you’ve been hard to reach.”

Yes, because I’ve been pushing the needle of my capacity as I write my new book with an upcoming deadline —and here’s the deal:

You can either make work you’re proud of or:

You can be the best at inbox zero.
You can be the best at Twitter zingers.
You can be the best at Fantasy Football.

Unfortunately, I’m not sure you can have both.

The reality is:

There are seasons for full creativity.
There are seasons for full immersion.
There are seasons for full inner work.

And if you’re ever in one of these —never feel ‘guilty’ about it or fall into the FOMO so many do.

Instead, have a rage to master your work as Dr. Ellen Winner says, to show up every damn day —and do work that lights your soul on fire:

This is what makes you feel alive.
This is what makes you feel inspired.
This is what makes you feel obsessed.
This is what makes you feel connected.
This is what makes you feel invigorated.

During the last few weeks —I’ve had to let myself be unavailable, turn the phone off and dive into writing, research and editing.

(As someone with a public-facing business, this can be difficult.)

And I’m here to tell you:

You need periods of time when you’re untouchable to the outside world.

This is when you get quiet.
This is when you get clarity.
This is when you get answers.

We don’t need more distractions or half-hearted work that was done multi-tasking social media, and instead:

Do the work no one else can and be so damn good they can’t ignore you.

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