There’s a stark difference between running a business and having a hobby. There’s nothing wrong with either — but making a choice and knowing which one you’re committed to creates realistic expectations.

The truth is:

Most people, especially online — have hobbies, not businesses.

And it’s not their intention that makes the difference… …

it’s their behaviors, actions and most importantly — mindset.

Having a hobby is fun, while a business is hard fucking work.

There’s no middle ground.

These days, everyone’s an entrepreneur.

It’s cute.


What’s not cute is the work, the commitment, the process of actually creating a valuable business.

But first, you must decide.

As I said above, there’s nothing wrong with a hobby or side hustle.

A hobby or side hustle can bring you some extra cash on the side — while saving you the intensity and stress of a business.

So, what’s the difference?

I: MINDSET
The pursuit of a hobby or side hustle has an ‘interested’ mindset — it feels good to you and you do the fun stuff.
You create the logo, the website, the social media profiles.
But you’re not committed to the in-the-trenches work, to cutting off the noise and doing what’s required.

II: INVESTMENT
If you’re committed to running a business, you better be invested. This is not cheap and requires constant investment in: Marketing, lead generation, systems, automation, software, teams, freelancers, business coaching, consulting, masterminds, production, packaging, fulfillment.

III: ENDURANCE
The last pillar differentiating a hobby and a business is simply endurance.
A business means you’re in the game for the long haul — and not simply the next 6 months.
A question I ask all people starting something new to see where they’re at is simple:

Are you willing to commit to for the next 36 months?
If the answer is no — I temper expectations and let them know they can still make impact and income, but it’s a hobby.

So, ask yourself:
Do I have a hobby or a business?

Again — not one or the other is good or bad.

It depends on what you want to get out of it and will dictate your expectations.
Match your commitment to your expectations — and you’re good.